Turning Business Intelligence, Data & AI into Decision Advantage
Helping global consumer and CPG organizations modernize Business Intelligence, reporting, and analytics — enabling commercial and marketing leaders to make faster, clearer, and more confident decisions at scale.
I’m Amit Sinha — a global Business Intelligence and AI transformation leader with 20+ years of experience designing enterprise reporting platforms, analytics ecosystems, and decision systems across consumer driven organizations. My work focuses on one core question: How do we turn data into decisions that actually drive business outcomes?
This site captures the thinking, frameworks, and lessons drawn from that work — grounded in real transformation programs, not theory.
What I work on
Business Intelligence & Reporting
Designing scalable, enterprise BI platforms — including global reporting hubs, KPI frameworks, and insight delivery for commercial, category, and marketing teams.
AI-Enabled Analytics
Applying AI and GenAI to evolve BI from descriptive dashboards to predictive, prescriptive, and decision-support systems.
Human-Centered Decision Design
Helping leaders navigate complexity, capability shifts, and human impact.
Enterprise Transformation
Leading large-scale BI and analytics transformations across global organizations, balancing standardization with local business needs.
AmitNotes.com 